The 2025 Seasonal Learning Series is a fresh take on franchise learning—built to deliver practical insights when they matter most. Throughout the year, we’re offering four seasonal learning Focuses, each focused on the core areas that help franchise systems thrive: operations, marketing, growth, and leadership.

Each Focus blends timely topics with the natural rhythm of the business year. Whether you’re looking to tighten up operations, spark new marketing ideas, grow your network, or strengthen your leadership game—there’s a session (or a whole season!) designed with you in mind.

And because franchise leaders are busy, we keep it focused, actionable, and relevant—so you walk away with tools you can use right now.

What You’ll Walk Away With

• Smart ways to streamline franchise operations and boost consistency
• Tools to sharpen your brand and grow your marketing reach
• Strategies to recruit franchisees, plan territories, and scale with confidence
• Leadership techniques to build stronger teams and franchise relationships

These sessions aren’t just theory—they’re packed with real-world ideas to strengthen your system and support your people.

The Spring Focus contains three monthly classes focused on building a compelling brand presence and executing impactful marketing strategies. Designed for franchise professionals looking to enhance brand visibility and community engagement, this series covers essential areas of brand development, digital marketing, and local outreach. Each class provides actionable techniques for creating a cohesive brand identity, leveraging online marketing tools, and fostering meaningful connections within local markets. Participants will leave with a deeper understanding of how to attract and retain customers while supporting franchisees in their marketing efforts.

The Summer Focus track focuses on Franchise Development & Growth, aligning with the mid-year momentum of expansion, recruitment, and scaling strategies. During this critical period, businesses prioritize growth, making this track essential for franchise professionals seeking to build a strong, sustainable franchise system. Through three expert-led sessions, franchise professionals will gain actionable insights to strengthen their recruitment, optimize their development pipelines, and confidently navigate multi-unit expansion strategies. These sessions provide the knowledge and tools to: Strategically recruit high-quality franchisees to drive sustainable expansion; Optimize development and lead conversion for long-term success; and Navigate multi-unit and international expansion with confidence and strategy. By equipping participants with proven development strategies, this track empowers franchise leaders to scale effectively, strengthen their systems, and position their brands for lasting success.